Izea (and social spark),
is launching a campaign
offering influential bloggers gift cards to go shopping, and then share
the wealth with their community via a contest. Jeremiah Owyang, a Senior Analyst for Forrester writes about why paid for blogging might be more successful this time around.
Let’s examine why Izea campaigns are likely to be successful by Jeremiah Owyang
Recent research shows that corporate blogs are not trusted, but we know that consumers trust their peers, so savvy brands will want to benefit from word of mouth. The economy is sinking, consumers, bloggers, well everyone, can use extra cash in the hand. Pay Per Post did not require disclosure, Izea requires up front disclosure –this is ethical. It’s doubly attractive as each of the bloggers can hold a contest, offering additional prizes to their readers, this spread like wildfire in Twitter –reaching a large audience. I learned from Ted that the bloggers that would participate would receive traffic, as the advertising network within Izea would point to the blogs that are sponsored. It’s inexpensive for the brand, while I hear of many soical media campaigns for Fortune companies being 50-100k, the payout to bloggers and community is a mere 5k, although I’m sure there’s many service fees going to the marketing team at Izea.
You can quickly see why this will continue to be popular
It seems that if Bloggers can keep a level of transparency and trust with their audiences that they can participate in rewarding their audiences with gifts and prizes. That's a good thing! If this is successful Izea will be a tool for propagation planning in the near future.
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