Propagation Planning Model

Propagation Planning works best when you can identify a core group of Prosumers and get them energized and interested in the idea you have to tell others about it. That way when your paid media starts (like the TV that was designed to reach the majority of your consumers), the media will hit half way through the adoption process - not at the beginning of it.

Brandon Murphy designed this chart and posted it on his blog, ReasonsToTalk.com where he describes the history of the adoption curve and how other strong planners and thinkers have used it in their theories.