Social Media Tool: Fallon Skimmer

You may have seen the article in Adweek where Fallon launched a social media reader called Skimmer. Skimmer looks very similar to Snackr or Tweetdeck but much more robust and I thought I would review the pros and cons for you.

Pros:
1) You can view video from within the application which is great
2) The user experience and design is wonderful
3) Once place shop to see all Facebook, Twitter, Youtube, Flickr and Blogger updates
4) Anyone can download it, you don't have to be a part of Fallon to use it

Cons:
1) When I Filter out all information except for the Blog feed nothing appears
2) Of all the people who have downloaded Skimmer from my network, NONE of them use Blogger. Planners in particular have been known to use Typepad as the Blog platform of choice.
3) I would like to see a fuction to upload any RSS Feed and I have not been able to find that yet
4) Also the Tiny URL did not work when I used it

Until Skimmer can mirror the full functionality of Snackr, I'll probably keep the system that I have but I see great potential for any advertising or marketing professional to use a platform like Skimmer to follow friends, professionals and brands.

Comments

[Chris Wiggins]

Thanks for the writeup Griffin. Support for other services (Typepad, wordpress, RSS, and more) is being discussed now. If you have any other specific suggestions for features you'd like to see, please let us know. skimmer@fallon.com

Thanks again for the nice words.