Julian Cole, who is a Digital Strategist for The Population, wrote a simple but impactful post about the difference between a Viral and a Meme. Let me share what he wrote here:
e.g Vanilla Ice Sorry
A meme is an idea/piece of content that is remixed and passed from person to person. The content is 'fluid'.
e.g LOLCATS (more info found here)
Memes are superior because they usually have a longer shelf life as people can keep changing them and the peer who passes them on can help effect the content and has a vested interest in the outcome.
MIT professor Henry Jenkins tells us not to use the word Viral and use Spreadable Media, because it implies that people must want to share the medium vs it contagiously just passing along. I agree with this. Knowing the difference between these two things helps Propagation Planning determine the right action that we want the audience to take with the stimulus presented.


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Posted by: KimcP21 | 01/01/2010 at 10:08 AM
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