Part of this ad makes me very mad because I had this same idea but didn't have a good opportunity to act on it. After the MIT Futures of Entertainment 3 conference last year I knew that we would start seeing ads created for fake audiences to inspire real audience results.
Mini created an ad that targets Vampires. However, in reality it targets fans of True Blood who will give it major respect because it has crossed the line into an alternative universe where Vampires are consumers.
This is a perfect example of Propagation Planning. They identified a large community and created a contextual ad that aligns with the values and social norms of that community. Very good job!
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