Bring people together and give them an experience to share

Faris brings us this great example from T-Mobile and writes on his Blog:

The key is to produce something that both pulls people together and gives them something to do.

I think this is probably the key to unlocking the awesome, and the biggest win for any kind of brand related action. We are social creatures - I'm sure you all agree - but we need reasons to be social. 

I transform his thoughts into 'an experience to share' because Propagation is about the action and value of sharing vs. just giving people something to do. Either way the T-Mobile spot is a great example of inviting fans to participate in the production of the spot, become talent in the spot and spread the spot when it goes live online.

Somehow I don't think all those people are SAG talent...