I try to keep this Blog very focused on planning not for the people you reach, but the people they reach. The video I'm posting today is 'not on strategy' as we say in agency land but what is interesting is the multidisciplinary approach they take to Design Strategy. The same is needed for Propagation Planning when working with social media strategists, producers, creatives, business affairs, storytellers, etc.
Anyway it's a great video:
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