TNT uses your info in Leverage campaign

My wife sent me this link for a video that incorporates a photo of me and an inside joke about me not trusting the Tuxedo measurements she took of me (I was sure my waistline was smaller).

Bud Caddell who writes the Blog, 'What Consumes Me' wrote a post on Spreadable Media talking about people having a personal stake in things that they spread:

As Henry [Jenkins] points out, people do not spread things to spread them. Like so much social communication, it has a social function, both phatic and generous. It operates within a gift economy, where value is generated in transference, not purchase.

Further, as I’ve endlessly pointed out, if you let people mess with your content, it gets more spreadable - because people suddenly have a personal stake in its propagation - this insight was at the heart of propagation planning, learning that we took from the Sony work and applied to the digital activation of the Cadbury’s Gorilla campaign, the digital longevity of which was driven entirely by remix culture. 

I think this is a great example of people wanting to spread a campaign and integrating personal relationships and information into the message itself.