If Propagation Planning had a Dalai Lama, that person would be Henry Jenkins who is now featured in this video about Transmedia Storytelling.
Henry Jenkins on Transmedia - November 2009 from niko on Vimeo.
On June 27th Mauricio Mota from Brazil was at Cannes that gave a seminar about Transmedia
Storytelling who also gave homage to C3 and Henry Jenkins. He launched the Alchemists Network, a ThinkDO Tank focused on delivering strategies and developing transmedia content and projects.
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