As an industry we have been amazed by videos that seem to go 'viral' and spread like wildfire. But when marketers try to replicate the spreadability of those videos they seem to find less success than expected. Part of the problem is the talent and production quality that marketers use in 'online only' videos, the success is unknown so the investment is minimal.
Johnnie Walker 'I Walk' video decided to take a different approach when they choose to cast Robert Carlyle as the amazing talent and the copy points hit so many product attributes and legacy points that few clients would be able to say no to such an endeavor. Good job BBH London.
AdFreak is calling this spot for Johnnie Walker whiskey the best ad of the year so far.