New press release from Facebook came out yesterday that has huge implications for those that manage Facebook communities for brands:
Now you can publish posts, links, photos, and videos to fans based on location and language. A post that is published to Facebook users in a specific location or language will only be visible to those users. All other users will never see the post in the News Feed, on your Page, or anywhere else across Facebook.
This feature has been frequently requested by Page admins who have fans spread out over multiple cities, states, and countries. Now you can now tailor your communication to be more relevant. This means your fans will be more interested in what you have to say and more likely to take action or share your posts with friends.
Some examples of Pages that may find this useful are:
Global brands: Starbucks, who has over 5MM Fans across the world, may want to talk about a new drink currently only available in the U.K.
Musicians & Celebrities: The Foo Fighters may want to announce to fans in California that new tour dates have been added across the state.
Local: Red Mango may want to let fans in Palo Alto, California know that a new frozen yogurt shop is opening locally.
Celebrities: Roger Federer may want to separately thank his English-speaking and French-speaking fans in their respective languages.
To use this feature, click the 'people' icon next to the Share button, and click Customize.
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