Propagation Planning

Andromeda Strain Campaign

The Andromeda Strain Campaign from Big Spaceship on Vimeo.

LiveFyre

I'm excited for the launch of LiveFyre. I think it will become the place to go for hot topics like the Iran Elections when so many people had passionate things to say. If you want to join the beta team sign up before December 7th at the link above.

Brands that have strong narratives, advocacy or debatable topics might have a place in the LiveFyre universe.

The ROI of Social Media

Facebook Post and Share now customizes by Location and Langague

New press release from Facebook came out yesterday that has huge implications for those that manage Facebook communities for brands:

Now you can publish posts, links, photos, and videos to fans based on location and language. A post that is published to Facebook users in a specific location or language will only be visible to those users. All other users will never see the post in the News Feed, on your Page, or anywhere else across Facebook.

This feature has been frequently requested by Page admins who have fans spread out over multiple cities, states, and countries. Now you can now tailor your communication to be more relevant. This means your fans will be more interested in what you have to say and more likely to take action or share your posts with friends.

Some examples of Pages that may find this useful are:

Global brands: Starbucks, who has over 5MM Fans across the world, may want to talk about a new drink currently only available in the U.K.
Musicians & Celebrities: The Foo Fighters may want to announce to fans in California that new tour dates have been added across the state.
Local: Red Mango may want to let fans in Palo Alto, California know that a new frozen yogurt shop is opening locally.
Celebrities: Roger Federer may want to separately thank his English-speaking and French-speaking fans in their respective languages.

To use this feature, click the 'people' icon next to the Share button, and click Customize.

IKEA Facebook Propagation Planning Campaign

This is a spectacular use of Facebook tagging and getting consumers excited about visiting Facebook pages.

Possibilities that Mobile Provides

Mobile Abilities Map

View more documents from Helge Tennø.

What Makes a Good Planner: Talent and Extra Credit

The Fan Economy

The Fan Economy: Becoming Fan Focused

View more documents from Bud Caddell.

Designing Experiences around Time

There's More Time Than The Present

View more documents from Bud Caddell.

Propagation Planning for Harley Davidson

Yesterday was Veteran's Day and Harley Davidson produced a great campaign that tapped into the nostalgia of pin up girls attached to United States service imagery.

Here is a screen shot of the banner ad that was placed on YouTube.com and you can see all the different ways that you can engage deeper with this campaign:

 

Once you went to the website the functionality was more robust:

 

The campaign had built in spreadable media that allowed users to share Marisa Miller with the service men and women in their social networks. It was also a great way to own something contextual and break through the media clutter.