I wanted to share the best of what I learned in Propagation Planning over the last year of writing this Blog. This presentation describes the theory, examples from the past year or two, tools that you can use in your plans and how to bring Propagation Planning into your agency.
I hope you enjoy it (PDF has been loaded so web links should work). I don't think it will be as popular as my Strategic Planning in Advertising presentation but I think it is more important for where the industry is heading.
Lessons in Propagation Planning 2009
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