Propagation Planning

Big Data Jobs

I like the future jobs presented on slide 36 of this presentation and completely agree with them:

1) Data Visualizer

2) Real Time Engineer

3) Data Miner

4) API Designer

What Makes You Horny? Big Data!

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Cyberbullying Ad

This is a great ad by Saatchi NY to combat cyberbullying, which can be a sad byproduct of sharing your thoughts and passions online. Watch it here: http://www.youtube.com/oceanking97

  

What's the Value of a Facebook Fan?

This is a great post by Lori Luechtefeld, editor of iMedia Connection: 

Brands with established and active social media presences often like to tout how many fans they've accrued on Facebook. But what are those fans actually worth when it comes down to dollars and cents?

We'll soon be closer to knowing. According to MediaPost, Facebook is planning to roll out a conversion tracking tool that will enable marketers to track clicks through conversion -- meaning brands will be able to see how many of their so-called "fans" actually become customers.

But then again -- is that really the point? Not all marketers think so.

According to Amber Naslund, director of community at Radian6, 85 percent of the companies Radian6 works with determine social media value by brand valuation and not direct revenue. 

What about you? When you look at your brand's social media fans, do you see loyal brand advocates? Or dollar signs?

Spike Jonze + ABSOLUT Vodka

I'm curious to see the 30 minute short film, I'm Here suggested by TBWA\Chiat\Day New York for their client Absolut Vodka. They gave Spike Jonze complete creative control to tell a story in an Absolut World. I remember some similar branded content a few years ago when Absolut created a Ballywood movie for a market launch in India.

The global release will happen in March at www.imheremovie.com 

Buffalo Wild Wings Invitational

I'm proud to announce that 22squared in partnership with digital agency FL-2 has completed a application for the 1 million fans on Buffalo Wild Wings Facebook Page. The application was based off consumer insights that reward those 'Rally Captains' who can rally their friends together on non-weekend nights to head out to a sports bar and enjoy the evening. 

When I lived in Kansas City our Rally Captain was a User Experience Architect named Dave Nelson. Dave would rally the crew of 'single and looking' guys and girls together on Tuesdays, Wednesdays and Thursdays to visit all the dive bars and nasty truck stops that he could find so we would have a story to share the next day. Dave was never rewarded for his hard work of building that social network together. 

Buffalo Wild Wings is now rewarding people like Dave through an application that ranks these people and gives them a gift of $100 in gift cards. This is a great example of Propagation Planning coming to life.

 

Recent Facebook Changes

Julian Cole of AdSpace Pioneers reminded us about two important updates that Facebook made recently. One is geo-targeting posts and the other is showing the impressions and engagement of each post.

 

  
 

Social Influence Marketing Trends

Social Influence Marketing Trends

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Social Networks/ Apps Top Priority

New research that was recently released suggests that senior marketing clients will be asking their people to place social networking and social applications as a top priority in 2010.

Fearless: Agency Collaboration

Watch live video from FearLess Q+A on Justin.tv

Understand Your Customers' Social Behaviors

I really like the chart on slide 5 which adds 'Socialgraphic' to the list of customer segmentation understanding.

Understand Your Customers' Social Behaviors

View more presentations from Charlene Li.