I'm curious to see the 30 minute short film, I'm Here suggested by TBWA\Chiat\Day New York for their client Absolut Vodka. They gave Spike Jonze complete creative control to tell a story in an Absolut World. I remember some similar branded content a few years ago when Absolut created a Ballywood movie for a market launch in India.
The global release will happen in March at www.imheremovie.com
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