Augmented Reality for Moms

This 3D Hallmark and Disney experience is a wonderful addition to greeting cards targeting Moms and kids. I also like the fact that they reached out to Mommy Bloggers in their propagation planning.

Here are 5 examples of brands using AR that Moms are sure to love (via Big Fuel)

1. AR Greeting Cards:
New Hallmark Augmented Reality Cards that you use with your webcam. You just have to watch the video for the full effect. Just in time for Valentine’s Day, they have ten different cards available which will bring your greeting alive.

They are retailing for about $2.99. Some greetings come with a sound clip that plays when the recipient opens the card. The cards with the sound clip go for $5.99.

2. The Car App Finder:
This app helps you find you car in a crowded parking lot such as a mall. Once you’ve parked, it marks your spot allowing you to find it with ease once you’re done shopping. No more wandering around in search of you vehicle.

3. The cyclopedia-iphone-app:
Through geotagging, Cyclopedia shows you information about nearby landmarks and historic locations in your iPhone’s viewfinder. It can overlay the Wikipedia entry for over 65,000 entries.

4. The cheap-gas-iphone-app:
Want to find nearby gas stations with the best price. The Cheap Gas iPhone app shows you icons of nearby gas stations and prices in the direction wherever you point your iPhone’s camera.

5. Augmented reality mirror makeup selector:
Moms love experimenting with makeup. Shiseido has finally created Digital Cosmetic Mirrors in Tokyo malls. The machine is recommends products for the your skin type, while letting you to see how it would look on you via an augmented reality. It even prints out a shopping list, before and after photos.