This is a presentation that I gave to a USF MBA class on Brand Planning for Clients. For years I have heard industry people ask, "What are they teaching these people in MBA schools..." well it was my turn to have a shot at changing that. I talked about account planning, brand positioning, media relevance and new product development.
I've used a lot of case studies and examples that you may have seen before in my prior presentations.
View more presentations from Griffin Farley.
Not only do I like it, but I want to steal it immediately and post to my little blog. Fantastic stuff, thank you for sharing.
Posted by: Elizabeth Proctor | 03/28/2010 at 02:47 AM
Good stuff. Cheers.
Posted by: Rob Mortimer | 03/30/2010 at 05:05 AM