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04/19/2010
6 Foundations of Digital Creative
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Ok, I'm confused. This said we need more social and then showed one banner ad after another (albeit interactive banners, bust still), none of which had social components...?
Posted by: Bill Allen | 04/19/2010 at 03:40 PM
It's hard to know what they meant by those first few slides but the chapter titled: 'Reward the User for Clicking' did a good job of showing a number of interactive banner ads.
Posted by: Griffin | 04/19/2010 at 03:46 PM