This week "Hawaii" Mike Salman, founder of LTD Magazine and LTD+ came into the office to talk about creating real world events here in New York that start the propagation process. What I loved about Mike was the fact that he took time to understand propagation planning before coming in and he presented a solution that worked inside the current model.
I was also impressed with the LTD mission to drive culture instead of just 'riding the wave' of culture, which many people do in the trend forecasting space. Mike came to the meeting with a number of impressive case studies that he has done for other brands.
If your propagation planning requires a real life event I suggest reaching out to Hawaii Mike.
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