I really like the online video that Hi-Tech designed around a new pair of water proof shoes that they are launching. Writing for Social Times, Megan O’Neill reveals that the video (which you can watch in its entirety below) is actually an advertisement:
A new viral video from Hi-Tec Sports has a lot of viewers scratching their heads and raising their eyebrows, asking, “Could it really be possible to walk on water?” The new viral from Hi-Tec is a documentary-style clip introducing a new sport called Liquid Mountaineering, in which athletes take a running start and run on top of water. Jesus would love this sport.
A few key points make this video great:
1) Shot like a documentary and not like an advertisement.
2) The name of the product isn’t even mentioned in the clip with a product demonstration of water being poured over the shoes.
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