This article was found on Digital Buzz and they did a great job describing the importance of this presentation:
If you are interested in Digital & Social Strategy you’ll want to bookmark 25mins to watch this video (or flip through the Slideshare pres below), it’s the keynote presentation by Alexandra Wheeler (Digital Director of Starbucks) that opened the recent Social Media Influence 2010 conference in London. And for those of you who don’t know, Starbucks was the first consumer brand to reach 10 Million fans on Facebook… you thought it was coke right?
Here is the video presentation and the slideshare:
View more presentations from Social Media Influence.