Cara Fuggetta, a marketing manager at Zuberance was very nice to send me a white paper that Zuberance wrote back in July on the worth of a Brand Advocate. You can download the white paper here: Download White Paper.
I really enjoyed reading the document and found the Brand Advocate Value Calculator to be extremely interesting to me. This type of math helps validate my prediction that brand managers will either be replaced or managed by community managers, the people who have the pulse on the brand advocates and bring that thinking into business decision making.
You can check out the products that Zuberance has to offer here: www.zuberance.com. Just so you know, this was not a sponsored post... I just like the thinking.
I am also quite careful with these kinds of reports (value of a fan) - but it looks very interesting, indeed. Thanks for sharing.
Posted by: Gerald Hensel | 08/24/2010 at 04:32 AM
This is all very new to me and this article really opened my eyes.Thanks for sharing with us your wisdom.
Posted by: Cheap North Face | 11/09/2011 at 05:39 PM