This is the presentation that Mike Monello (from Campfire) and I gave this morning in Brooklyn at the Planningness conference. It has some major updates from the last Propagation Planning presentation and it was amazing to hear all these planners use the brief and share sharable, social ideas very quickly.
(Best seen on Slide Share for full screen viewing)
How To Do Propagation Planning
View more presentations from Griffin Farley.
I really enjoyed this presentation, and one of the comments also sparked a post on my blog. ( http://the-ad-pit.blogspot.com/2010/10/certain-ratio.html )
Good stuff!
Posted by: Rob Mortimer | 10/06/2010 at 08:47 AM
I'm VERY excited to see planning take this direction organically. This is similar to how we operate at Porter Novelli. We create and cultivate communities to identify influencers, to spread and share our client's messages, generating advocacy through the form of testimonials and action. We're re-desiging our planning process to more closely mimic what PR professionals have been doing for dozens of years. Its funny that traditional advertising is only now just catching on, but I can see why being a planner who's worked in design, digital and traditional myself. We see clients increasingly asking PR agencies to own social enagagement--we already have a relationship with the public and influencers--but that relationship really needs to be shared across agencies. Now, PR has to catch-up and start learning how to create Communication Objects or "Brand Tools" as I call them in order to have social currency to exchange for advocacy from target groups. And frankly, we need to raise our creative game to compete or start working with stronger creative partners with the talents of a BBH.
I write more on this here at my blog: http://bit.ly/huJlFY
Joel R. Johnson
EVP Integrated Planning
Porter Novelli
Posted by: Joel R. Johnson | 12/17/2010 at 12:51 PM
one of my favorite types of blogs - opinionated, feisty, thoughtful and always interesting. Even if I don't agree with Jane's point of view, I enjoy reading the argument.
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It can be a good propaganda. Some people who are in the position might think twice.
Posted by: vigilon | 03/11/2011 at 05:06 AM
That is indeed formal to present! You are so smart!
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