Propagation Planning

How to do Propagation Planning [Presentation] #Planningness

This is the presentation that Mike Monello (from Campfire) and I gave this morning in Brooklyn at the Planningness conference. It has some major updates from the last Propagation Planning presentation and it was amazing to hear all these planners use the brief and share sharable, social ideas very quickly.

(Best seen on Slide Share for full screen viewing)

How To Do Propagation Planning

View more presentations from Griffin Farley.

The ZAG Pitch Guide

A funny thing happened once I joined ZAG... lots of friends started suggesting new ideas for us to take to market. So I decided to sit down and write the process for people outside of BBH to pitch ideas to ZAG. 

So here it is... let's see if we can make this a propagation example (best viewed in FULL SCREEN):

ZAG NY Pitch Guide

View more presentations from BBH ZAG NY.

ESPN Admiral Ackbar for Ole Miss Mascot [Video]

I thought this was a great advertisement that ESPN did around a new mascot for Ole Miss. Star Wars fanhood meets College Football fanhood. Nicely done!

The Awareness Fallacy [Presentation]

I liked this presentation by Mark Lester. He examines the problem with the Awareness metric.

Awareness fallacy

View more presentations from Mark Lester.