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We are Social had a great Blog post today that I would like to share with you:
A nice infographic compiled with data from Econsultancy’s recent Social Media and Online PR Report:
Posted by Griffin Farley at 04:39 PM in Propagation Articles | Permalink
Data, EConsultancy, Infographic, Online PR, Public Relations, Social Media, UK, We are Social
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The key stat that jumps out at me there, is that 76% of companies don't have an ROI for their social media spend. The concern would be that these companies may try this medium once but not return if it doesn't perform. I feel that some companies decide to use social media without having an idea behind their campaign. It would be like saying "Let's have a TVC" but then just have logo on the screen for 30 seconds.
Daniel Broder |
10/27/2010 at 05:18 PM
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