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10/27/2010

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Daniel Broder

The key stat that jumps out at me there, is that 76% of companies don't have an ROI for their social media spend. The concern would be that these companies may try this medium once but not return if it doesn't perform. I feel that some companies decide to use social media without having an idea behind their campaign. It would be like saying "Let's have a TVC" but then just have logo on the screen for 30 seconds.

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