We are Social had a great Blog post today that I would like to share with you:
A nice infographic compiled with data from Econsultancy’s recent Social Media and Online PR Report:
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10/27/2010
The State of Social: 10 Key Stats [Infographic]
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Propagation Links
- AdScam/The Horror!
- Adspace Pioneers
- Big Spaceship
- BNET Advertising
- chroma
- Consumer Psychologist
- Creativity Unbound
- Flip The Media
- Game My Brand
- Groundswell
- Henry Jenkins
- Herd
- Jeremiah Owyang
- Less, But Better
- Made By Many
- Marketing + Good
- Talent Imitates
- The Digestif
- Viral Blog
- we are social
- what consumes me
Zimbio
- Zimbio
The key stat that jumps out at me there, is that 76% of companies don't have an ROI for their social media spend. The concern would be that these companies may try this medium once but not return if it doesn't perform. I feel that some companies decide to use social media without having an idea behind their campaign. It would be like saying "Let's have a TVC" but then just have logo on the screen for 30 seconds.
Posted by: Daniel Broder | 10/27/2010 at 05:18 PM