Transmedia Storytelling for Propagation [Video]

Here is a great video of Mike Monello from Campfire speaking at the Power to the Pixel conference. You can find the presentation here.

I've re-watched the last 5 minutes of this video a few times because I love the words and wanted to capture them as close as I could. Don't get caught up in the technology, social platforms or temporary gadgets. When thinking about Transmedia you need to set up a universal framework for the story that connects emotionally and delights us.

Story rules and using the audience as characters goes a long way. This is what people share with other people, the experiences that they felt themselves.

 

 

Comments

[Tom E]

Fantastic insight into the transmedia process. It's interesting that the film industry continue to be sceptical or suspicious of transmedia storytelling.

[Bradfallon]

An innovative creation of transmedia storytelling. As time goes by Film industry continue to boost and initiate more modern technique.

http://www.prweb.com/releases/sherman-unkefer/network-marketing/prweb4908084.htm

[איבחון דידקטי]

I like words of love and wanted to capture as close as I could. Do not get caught up in technology, social platforms, temporary or gadgets.