Last week Klout Perks asked if I wanted to participate in the Disney Tangled promotion. Last night the FedEx man arrived at our house and I had a chance to photograph the unwrapping, which seems to be a process that people do when they receive packages like this from brands.
As you can see the box is clearly marked from Klout. I blocked out my address using iPhoto.
When I opened the box I was surprised to see everything so carefully placed. Each item was taped down so every person would experience the same layout of goodies. The box contained a stuffed animal, t-shirt, silly bands and Musical Score CD with a bunch of songs from Mandy Moore. In the white envelope that everything was attached against was a picture.
The picture had an authentic seal on the back that was numbered 92/5000. This will be the first numbered artwork my daughter has obtained in her life, which is a nice gift for her. All in all I was very impressed with the items that Disney and Klout provided and the quick turn around from their identification, to my acceptance to the box arriving at my doorstep.
In the end my daughter liked the stuffed animal the best (this was the only photo that I could capture in her excitement).
Griffin,
Did you see this piece on customer journeys from the Harvard Business Review? http://blogs.hbr.org/cs/2010/11/using_customer_journey_maps_to.html
Their e.g. adds a final stage to the journey, the 'OOBE'(out of box experience). A lot of companies have always known the value of this, see Apple or Net a Porter, but interesting to see it going mainstream because of the impact of unboxing pics / videos on blogs and YouTube.
Posted by: Mark Ralphs | 11/19/2010 at 06:03 AM
What a great article! I love it!
Posted by: Griffin Farley | 11/28/2010 at 08:59 PM