Propagation Planning

How to Leverage a New Influence

This is a great presentation from my friends at Social Fresh. The notes can be found here

How To Leverage A New Influence

View more presentations from Social Fresh

 

3D Mapping Projection

Hot Wheels - Sydney

 

Adidas - Paris

Adidas France - 3D Mapping Projection from The Cool Hunter on Vimeo.

 

 

The Last of the Launch and Leave 'Ems

Sxsw last of the launch and leave 'ems

View more presentations from Mel Exon.

 

Ideas that BBH NY found inspiring [FEB]

Shane Chastang, one of our kick ass team members on AXE has been keeping a record of work that people at BBH New York found inspiring. This is our list that was taken in February 2011:

Commercials/ Online Films

Nike- Black Mamba
http://www.youtube.com/watch?v=1TO4yeUIPWE

VW- The Force
http://www.youtube.com/watch?v=R55e-uHQna0

M&M’s –Hostage
http://www.youtube.com/watch?v=bFpUeJuIF44

NFL -American Family 
http://www.youtube.com/watch?v=hIrrOKxVXKs

Dead Island -Announcement Trailer
http://www.youtube.com/watch?v=lZqrG1bdGtg

Intel Visual Life-The Sartorialist 
http://www.youtube.com/watch?v=e5NgG5koPZU&feature=player_embedded

Coke -Happiness Truck 
http://www.youtube.com/watch?v=hVap-ZxSDeE

Videos from brands thanking facebook fans 

Heineken- 1 million hugs 
http://www.youtube.com/watch?v=smO1onPkA3Q

Porsche- Thank you 1 million times
http://www.youtube.com/watch?v=Ls-Aw3HKCHQ&feature=player_embedded

 

Music/ Music Videos

Radio Head- “Lotus Flowers” 
http://www.youtube.com/watch?v=cfOa1a8hYP8

Major Lazer- “Keep it going louder”
http://vimeo.com/7652564

Tyler the Creator-“Yonkers”
http://www.youtube.com/watch?v=XSbZidsgMfw

Art
French artist, JR, “Wrinkles in the City” 
http://www.antennamag.com/online/2011/02/jr-%E2%80%9Cwrinkles-in-the-city%E2%80%9D-at-angel-city-brewery/

Retna – new work debuted in NYC
http://www.thedailybeast.com/galleries/2599/1/

Andy Warhol's Polaroids on exhibit at Danziger Projects NYC 
http://www.danzigerprojects.com/current/

Elizabeth Catlett @ the Bronx Museum:
http://www.bronxmuseum.org/exhibitions/catlett.php 

Random Fun Stuff
First person skateboarding in nyc....
http://vimeo.com/20221628

EF International Language School
http://vimeo.com/18969157

Earth Hour 2011-Beyond the Hour by WWF
http://vimeo.com/20001493 

Brooklyn Brainery
Brooklyn Brainery hosts collaborative learning classes. They teach everything from sign language to making your own kimchi.
http://brooklynbrainery.com/

Part 1/39: "A LIFE FOR A GOAL" -- RONALDO Fan-created movie
http://www.youtube.com/watch?v=MMiusIUUqWs

Cool Snowboard trailer
http://hypebeast.com/2011/02/the-art-of-flight-film-trailer/

ShapeShifter (Official Video): unofficial car ad 
http://www.youtube.com/watch?v=HAhRTeOwhLo&feature=player_embedded

Tilt Shift Photography, via iphone
http://mashable.com/2011/03/07/tilt-shift-iphone-photos/#1085910-Mind-the-Gap-by-Curly-Phil

 

SXSW

Hey Everyone,

I've had a lot of requests to meet up in Ausitn this week for SXSW. Unfortunantly I am not attending the event this year. To be honest I've been very busy at work and the conference was upon me before I could secure a place with the BBH team.

That said we have some amazing people from the office that will be down there. My supervisor Saneel Radia will be there and if you had some cool partnership ideas please get ahold of him. 

Please have some Salt Lick BBQ while you're there and pick up a used Robert Earl Keen CD (Live No. 2 is my favorite) at Waterloo Records across the street from GSD&M. 

 

Red Cross doesn't collect Tiger Blood

I wanted to take a quick minute to recognize the Red Cross community manger because I think this person is awesome. I was trilled to see the brand take advantage of a top trending topic #tigerblood, sparked by the Charlie Sheen quote. They just did a little tweet but in my eyes earned a lot of "Tweet-Rep" for co-viewing with us.

It is becoming increasingly easier for brands to take advantage of cultrual trends. I hope to see more brands doing stuff like this.