Propagation Planning

Check-In Data [Infographic]

Some new check-in data. I like how they broke out the chart into early adopters, mass consumers and online conversations. 

Don't Tell Ashton Case Study [Video]

While I was in Stockholm this case study won the best prize at the Swedish Advertising Award show I attended. I also had the privlage of speaking at Berghs School of Communication. 

A couple of people that worked on this now work with me at BBH. It's a great example of showing value to those who have spent time growing their communties, while addressing the biggest fish in the ocean.

 

Ben and Jerry's Fair Trade Tweets [Video]

Pretty cool idea

 

Navy Seal Ad [Video]

I thought this was appropriate for this week plus it's one of the best ads of all time: