Propagation Planning

100+ Beautiful Slides from Cannes [Presentation]

100+ Beautiful Slides from Cannes Lions 2011

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Every Minute on the Internet [Infographic]

This is a cool infographic that Ben Malbon shared about the things that happen every 60 seconds on the internet.

Propagation Planning Tool: Storify

Kenji Summers, the community manager that works with me on Playground Sessions did a pretty cool thing with Storify today. One of the songs that we teach is "Drops of Jupiter" by Train, so Kenji went out across the web and found people saying quotes from the song and dropped them into the Storify platform.

Then he used the notify button which sent a message to everyone that was used in the recreation of the song. See for yourself:

 

Ecosystems Dead or Alive [Presentation]

Very good presentation by Andy Whitlock of Poke UK

DEAD or ALIVE

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Propagation Planning Tool: Bre.Ad [VIDEO]

If your journey to this article started at Twitter you may have seen a personal billboard from me with the BBH Sprite Team highlighted. Alan Chan, founder and CEO of bre.ad stopped by BBH New York last week to show off his new 'Personal Billboard' technology. Here is the write up that they provided:

Bre.ad lets you create a digital billboard on Facebook and Twitter to promote anything you want -- including your own products, charity, blog, etc. Your followers see your billboard for 5 seconds when they click on links you create using the Bre.ad link shortener.

Bre.ad knows that you share a lot of links. According to Tech Crunch, 25% of all Tweets include a link in it. Piggy-backing on that opportunity, Bre.Ad would like you to create a page for the things that you are interested in - Brands, Causes, etc. 

 

Public Beta opens today June 14th at noon EST. I'm still playing around with it but I can see some real potential for Propgation Planning.

1) High Resolution. The billboard space is clear and crisp.
2) Large Space. Compared to Facebook ads the space is very large.
3) Peer to Peer. Clearly the individual tweeter has sanctioned this ad. 

Let me know what you think?

Propagation Planning for Brazil Wines [VIDEO]

I recieved a nice email about a case study called Escala Corkscrew in Brazil using propagation planning to promote wines in Brazil. The agency reached out to designers to reach a broader audience using the logo as the propagation stimulus. Pretty cool!

 

 

Technical crew:
Title: corkscrew
Client: Ibravin
Creative Director: Eduardo Axelrud
Creative Director: Regis Montagna
Designer: Regis Montagna
Designer: Vinicius Marques
Editor: Eduardo Axelrud
Director of Attendance: Kenya Couto
Attendance: Bianca Trindade
Attendance: Marcia Fernanda Sampaio
Electronic Production: Flavia Cota
Graphic Production: Nívea Padilha
Planning: Fernando Ribeiro
Planning: Eduardo Sbabo Flores 
Planning: Lucia Xavier

What is Media Planning? [Presentation]

I really like slide 49 on, some new ways of thinking about advertising vs. social media.

What is media planning?

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Twitter Photo Function [Video]