Kenji Summers, the community manager that works with me on Playground Sessions did a pretty cool thing with Storify today. One of the songs that we teach is "Drops of Jupiter" by Train, so Kenji went out across the web and found people saying quotes from the song and dropped them into the Storify platform.
Then he used the notify button which sent a message to everyone that was used in the recreation of the song. See for yourself:
If your journey to this article started at Twitter you may have seen a personal billboard from me with the BBH Sprite Team highlighted. Alan Chan, founder and CEO of bre.ad stopped by BBH New York last week to show off his new 'Personal Billboard' technology. Here is the write up that they provided:
Bre.ad lets you create a digital billboard on Facebook and Twitter to promote anything you want -- including your own products, charity, blog, etc. Your followers see your billboard for 5 seconds when they click on links you create using the Bre.ad link shortener.
Bre.ad knows that you share a lot of links. According to Tech Crunch, 25% of all Tweets include a link in it. Piggy-backing on that opportunity, Bre.Ad would like you to create a page for the things that you are interested in - Brands, Causes, etc.
Public Beta opens today June 14th at noon EST. I'm still playing around with it but I can see some real potential for Propgation Planning.
1) High Resolution. The billboard space is clear and crisp. 2) Large Space. Compared to Facebook ads the space is very large. 3) Peer to Peer. Clearly the individual tweeter has sanctioned this ad.
I recieved a nice email about a case study called Escala Corkscrew in Brazil using propagation planning to promote wines in Brazil. The agency reached out to designers to reach a broader audience using the logo as the propagation stimulus. Pretty cool!
Technical crew: Title: corkscrew Client: Ibravin Creative Director: Eduardo Axelrud Creative Director: Regis Montagna Designer: Regis Montagna Designer: Vinicius Marques Editor: Eduardo Axelrud Director of Attendance: Kenya Couto Attendance: Bianca Trindade Attendance: Marcia Fernanda Sampaio Electronic Production: Flavia Cota Graphic Production: Nívea Padilha Planning: Fernando Ribeiro Planning: Eduardo Sbabo Flores Planning: Lucia Xavier