If your journey to this article started at Twitter you may have seen a personal billboard from me with the BBH Sprite Team highlighted. Alan Chan, founder and CEO of bre.ad stopped by BBH New York last week to show off his new 'Personal Billboard' technology. Here is the write up that they provided:
Bre.ad lets you create a digital billboard on Facebook and Twitter to promote anything you want -- including your own products, charity, blog, etc. Your followers see your billboard for 5 seconds when they click on links you create using the Bre.ad link shortener.
Bre.ad knows that you share a lot of links. According to Tech Crunch, 25% of all Tweets include a link in it. Piggy-backing on that opportunity, Bre.Ad would like you to create a page for the things that you are interested in - Brands, Causes, etc.
Public Beta opens today June 14th at noon EST. I'm still playing around with it but I can see some real potential for Propgation Planning.
1) High Resolution. The billboard space is clear and crisp.
2) Large Space. Compared to Facebook ads the space is very large.
3) Peer to Peer. Clearly the individual tweeter has sanctioned this ad.
Let me know what you think?
This is like a big pop up that comes up before your link shows? I don't know about this one, it sounds a bit intrusive, Griffin?
Posted by: Dino | 06/14/2011 at 12:17 PM
Yuck - ads to slow you down en route to linked content? How irritating! Luckily the ads can be skipped with this - http://is.gd/shortbread
Posted by: Jon | 06/18/2011 at 02:48 PM
Interruptive practice. I don't think its going to take off.
Posted by: Umar Ghumman | 07/15/2011 at 10:50 AM
Amazing video. I watch carefully and enjoyed this video. Thanks for sharing this beautiful video.
Posted by: טויוטה אוריס | 11/18/2011 at 03:24 PM