I need to hire a mid-level Engagement Planner that reports directly to me here at BBH New York. Remember Account Planning defines what a brand is, Engagement Planning defines how a brand behaves in various channels.
Engagement Planning Department Definition:
BBH Engagement Planning places channel expertise and insight at the heart of the agency/creative process to define how brands should behave in order to achieve specified communications tasks and overall commercial agendas. Engagement Planners are client-facing and serve the key role of architecting creative ideas tactic by tactic with a strong focus on media environments. Engagement Planners are judged and billed equally as communication strategists and creative thinkers.
Engagement Planner Qualifications:
· At least 5-8 years of media, account planning or comms planning experience across integrated media, with emphasis on digital environments.
· Presentation experience.
· Well rounded and a passionate consumer of pop culture.
· An advertising and media enthusiast.
· Well organized and detail oriented.
· Able to work under pressure and immediate deadlines.
· Comfortable in a state of constant creative chaos with the ability to prioritize in real-time.
· Direct report: Engagement Planning Director
Day-to-day Engagement Planning Responsibilities:
· Develop working relationships with all agency departments.
· Take high-level creative ideas and break them into their specific communications tasks.
· Organize, concept, and develop tactical culturally relevant creative ideas that live in media environments in the context of specific communication tasks.
· Assure all brand behavior ladders up to and maps against desired consumer behavior outcomes.
· Succinctly outline the role of channels within an idea.
· Provide perspective on media and channel strategy in the absence of media plans or buys.
· Build excellent relationships with media partners and agency partners, if applicable.
· Familiar with widely used and emerging media technology, channels and terminology.
· Read and think broadly about the topics of media, content, entertainment.
· Understand the strategies and tasks behind each of the brands and campaigns you work on.
· Provide ongoing perspective on brand behavior impact on over-arching business objective.
Specific Engagement Planning tasks include:
· Use and update the BBH-provided engagement model template and comms planning tempaltes.
· Use syndicated tools (Simmons, Interpret, eMarketer, ComScore) to pull consumer/media data.
· Conduct competitive reviews, identifying trends, clichés and insights.
Engagement Planner Qualifications:
· At least 5-8 years of media, account planning or comms planning experience across integrated media, with emphasis on digital environments.
· Presentation experience.
· Well rounded and a passionate consumer of pop culture.
· An advertising and media enthusiast.
· Well organized and detail oriented.
· Able to work under pressure and immediate deadlines.
· Comfortable in a state of constant creative chaos with the ability to prioritize in real-time.
· Direct report: Engagement Planning Director
Day-to-day Engagement Planning Responsibilities:
· Develop working relationships with all agency departments.
· Take high-level creative ideas and break them into their specific communications tasks.
· Organize, concept, and develop tactical culturally relevant creative ideas that live in media environments in the context of specific communication tasks.
· Assure all brand behavior ladders up to and maps against desired consumer behavior outcomes.
· Succinctly outline the role of channels within an idea.
· Provide perspective on media and channel strategy in the absence of media plans or buys.
· Build excellent relationships with media partners and agency partners, if applicable.
· Familiar with widely used and emerging media technology, channels and terminology.
· Read and think broadly about the topics of media, content, entertainment.
· Understand the strategies and tasks behind each of the brands and campaigns you work on.
· Provide ongoing perspective on brand behavior impact on over-arching business objective.
Specific Engagement Planning tasks include:
· Use and update the BBH-provided engagement model template and comms planning tempaltes.
· Use syndicated tools (Simmons, Interpret, eMarketer, ComScore) to pull consumer/media data.
· Conduct competitive reviews, identifying trends, clichés and insights.
· Meet and organize meetings with potential collaborators (media, technology, production).
· Support new business pitches by serving as a data gatherer.
· Participate in Idea Sessions for clients and new business.
· Participate in Idea Sessions for clients and new business.
Specific clients include (could change, we hire for a BBH fit first and client fit second):
· Sprite, Johnnie Walker and BBH Labs innovations.
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Planners face commitment to serving customers and the key role of architecture ideas with creative tactics tactics a strong emphasis on media environments.
Posted by: איפור מקצועי | 10/09/2011 at 01:57 PM