Reaction over Production [VIDEO]

One thing that Mike Monello, founder of New York ad agency Campfire taught me was the value of reaction over production. Mike told me he likes to hire creatives that showcase the audience reaction to their work over the work itself.

I found a great reaction video today to the USA Women's World Cup game against Brazil when the U.S. team tied up the game. You can see the fans reaction and you can't help but understand why an audience acting like this is much more important than anything we can create in advertising. 

This is an important principle for us to remember in Propagation Planning.

 

Comments

[twitter.com/bryanjones]

Thanks for the simple inspiration, it was much needed. Cheers!

[מנהלת חשבונות]

Amazing victory video shared by you. I like to watch such video. Many thanks for making a truthful effort to explain this.