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02/01/2012

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Chuck

This is smart marketing but, how is it anything more than well-disciplined media coordination? I struggle to see the new idea within your term "Propagation Planning". Sorry but it seems like esoteric jargon that looks to seem different for self-promotions sake. It doesn't describe anything new. Coordinated media efforts to get people to recommend products and services has been what marketing is all about. It is the fundamental aspect of marketing. New technology to help make that possible in new ways does not seem to earn a new fundamental that replaces standard practice. As planners, we already get labeled pretentious assholes, why would we want to invent jargon to reinforce that aspect. I am aware BBH is probably trying to seem differentiated and I'm sure they are considered that by some but I think I am going to hold off on using this jargon. It would be like a waiter trying to convince me his restaurant is the best dining experience because they have discovered eating is best experienced with their discovery of "pronged gustatory implements" when all he is describing is a fork.

Griffin Farley

Chuck, thanks for being a real person and not a spam bot and your challenge is valid. I agree that this is not our best "Propagation Planning" case study, in fact... I'm going to change the title of this post from Propagation Plan to Comms Plan because that is what it was. The point of this was to show a disciplined roll-out of a campaign instead of everything hitting at once.

The best case study we have is the Oasis Dig Out Your Soul in the Streets case study. This is where we trained street performers to carry our message to their audiences. It was truly planning not for the people you reach, but the people that they reach.

Mac keylogger

This is my first time i visit here. I found interesting things to many in your blog, mostly to the debate.

mobile spy

The best case study we have is the Oasis Dig Out Your Soul in the Streets case study. This is where we trained street performers to carry our message to their audiences. It was truly planning not for the people you reach, but the people that they reach.

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