Propagation Planning

AXE Anarchy Teaser Ad [VIDEO]

This is a teaser ad from BBH for a campaign that starts January 10th. The real spot is worth the wait. You can read about the digital Comic Book component that Razorfish is doing in Adweek.

 

Penningtons Magic Mirror [VIDEO]

This is a video of the changing room area where the brand surprised and delighted their customers with a unique experience. A nice tactic to get customers talking about your store experience.

 

 

Opel Movano Banner Case Study [Video]

This is a great use of a Banner Ad that uses email as the propagation driver. 

 

Powerade Dual Screen Soccer Match [Video]

Many long time readers will know that I'm a huge fan of dual screen viewing. I believe that broadcast drives social more than social drives broadcast. I'm exicted to see brands playing in this space. The only thing I would have changed was moving the experience from a website to a mobile experience if it happened in the U.S.

 

VW Time Square Billboard [Image]

This is pretty interesting. When people Like the new VW Beattle the billboard pulls their Facebook profile picture into the board.

New Google Chrome Ad: Angry Birds [VIDEO]

It's pretty much awesome. Proud of the Google Chrome team both at BBH and Creative Labs for making this. We now call the family iPad an "Angry Birds" machine. 

Watch the spot a few times. You'll see different narratives if you focus on different things. 

 

 

New iPad 2 Commercial [Video]

My friend Kevin Slavin was featured in the new iPad2 commercial as a TED speaker. I thought I would share it here. 

We talk about the importance of people to have a personal connection or finger print on the social asset for it to be spreadable. I think that was true at the beginning (think Elf Yourself) but as we become more comfortable with social media and publishing to our network the average person is looking for other ways to stay interesting. 

I was compelled to share the video because I knew the talent. I still had a personal connection to the content which made it sharable for me.

 

I Bet You Can Quit [Video]

This is a nice case study of propagation principles built into the campaign. Thanks to David Yeend of 22squared for the find.

 

Duct Tape [Video]

They uploaded it to Vimeo and YouTube at the same time but the Vimeo community really rallied around it and made it spread.

 

Dominos Pizza - Raising the Bar [Video]

A great example of a brand being transparent in a spectacular way.