Many long time readers will know that I'm a huge fan of dual screen viewing. I believe that broadcast drives social more than social drives broadcast. I'm exicted to see brands playing in this space. The only thing I would have changed was moving the experience from a website to a mobile experience if it happened in the U.S.
My friend Kevin Slavin was featured in the new iPad2 commercial as a TED speaker. I thought I would share it here.
We talk about the importance of people to have a personal connection or finger print on the social asset for it to be spreadable. I think that was true at the beginning (think Elf Yourself) but as we become more comfortable with social media and publishing to our network the average person is looking for other ways to stay interesting.
I was compelled to share the video because I knew the talent. I still had a personal connection to the content which made it sharable for me.