Here are my SXSW Learnings. If you like what you read I recommend reading the book "Grouped" by Paul Adams it was the book I was reading while in Austin on that trip. The first section of this presentation is from that book.
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This is a great presentation from Heidi Hackemer that she gave this evening for the Swedish APG in Stockholm. The Black Wolf makes a strong case to look beyond the agency for creative inspiration.
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I love this video by Bud Caddell talking about Invention Strategy and what he is doing out at Deutsch LA. From a propagation stand point he has this great quote when he talks about brands focusing on the value of a product for the a consumer but now with a networked community we need to think about the value that the consumer has to other consumers.
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This is a great presentation from Edward Boches who is teaching a class at Boston University this semester. The insight describes a BBH London campaign that recently broke.
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This is a great infographic about Pintrest by MDG advertising. It includes the audience and the brands that are using it agressively. Pin it to Win it!
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Cindy is one of the most amazing people I know and one of the smartest. She has great insights into the future of advertising (a term George Parker will yell at me for using).
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One thing that Mike Monello, founder of New York ad agency Campfire taught me was the value of reaction over production. Mike told me he likes to hire creatives that showcase the audience reaction to their work over the work itself.
I found a great reaction video today to the USA Women's World Cup game against Brazil when the U.S. team tied up the game. You can see the fans reaction and you can't help but understand why an audience acting like this is much more important than anything we can create in advertising.
This is an important principle for us to remember in Propagation Planning.
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Great presentation by BBH founders Sir John Hegarty and Nigel Bogle including the idea of Super Bowl, Super Social. Read more at BBH Labs.
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