« Where Good Ideas Come From [VIDEO] | Main | Transmedia Storytelling for Propagation [Video] »



Feed You can follow this conversation by subscribing to the comment feed for this post.

Daniel Broder

The key stat that jumps out at me there, is that 76% of companies don't have an ROI for their social media spend. The concern would be that these companies may try this medium once but not return if it doesn't perform. I feel that some companies decide to use social media without having an idea behind their campaign. It would be like saying "Let's have a TVC" but then just have logo on the screen for 30 seconds.

The comments to this entry are closed.

Enter your email address:

Delivered by FeedBurner


  • Zimbio


Google Analytics

Blog powered by Typepad
Member since 08/2007