When Context Planning Goes Wrong

I found this image on the web and I had to save it to remind me that our powers in context planning can be used for evil. In this case somebody planned a media campaign for the insurance company Aflac and aligned this creative to appear anywhere that the language duck or ducks appear. In fact they probably use retargeting to identify people that tend to search for ducks more than others. 

Sadly this advertising ended up in a very scary place for some people... 

Comments

[Rob]

I thought that was a made up phobia based upon an old Far Side comic?

http://dailyapple.blogspot.co.uk/2011/01/apple-504-fear-of-being-watched-by-duck.html

[Rob]

Either someone had a good joke, or Aflac found an amusing way to get some exposure!