We had a great media partner come into the office this week called Unruly Media. This is the group that owns the viral video charts that are sourced in Ad Age and other industry sites.
Here are the content triggers that they look for to test and predict the shareability of an online video. I wanted to share these with you to help create better content that will meet your propagation objectives.
CONTENT TRIGGERS:
1. Funny - AXE - "Wash Your Balls"
2. Hot - Agent Provocateur - "Kylie"
3. Shocking - Carlsberg - "Carlsberg and Mentos"
4. Unbelievable - Gilette - "Federer Trick Shot"
5. Controversial - Aides "Graffiti"
6. Gleeky - Blendtec: "Will it blend - iPad?"
7. Illuminating - Google "What is Chrome?"
8. Random - Cadury's "Drumming Gorilla"
9. Cute - Evian "Roller Babies"
10. Uplifting - T-Mobile "Liverpool Street Dance"
11. Moving -Nike "Write the Future"
12. Music -Toyota "Swagger Wagon"
CONTENT AMPLIFIERS: According to Unruly these are aspects of the video likely to increase, but not kick-start, viral sharing
1. Hyper-Relevance - T-Mobile "Dance"
2. Intriguing - Tippex "Hunter Shoots a Bear"
3. Celebrity - Nike "Lebron Rise"
4. Zeitgeist - Volkswagen "The Force"
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