Propagation Planning

Percolate for Community Managers [VIDEO]

This is going to be a very useful technology for community managers

 

UNICEF Good Shirts Reaction Capture [Storify]

Today BBH New York, UNICEF, Threadless and the artists Christine and Justin Gignac launched a new line of T-Shirts to raise money for the children in the Horn of Africa. If you want to know more about that story read my BBH Labs post. 

Our team did the propagation planning for the campaign which was mostly social. While I'm very proud of the artwork and the creative we did for the campaign, I'm most thrilled about the reaction that we got from people talking about the core idea on Twitter. I grabbed a few of the tweets and I wanted to share them here using Storify:

 

Augmented Reality on a Roomba! [Video]

 

 Farrago, a new iOS app used a Roomba to demonstrate the video capabilities. Farrago is available now for iPhone and iPod Touch, and I hear an iPad 2 release is planned. Check out their website for more information: www.farragoapp.com.

I like that this is a kit for people to make their own augmented reality things, a tactic that allows users to put their own fingerprint on the technology. Could be an interesting tool for propagation planning one day.

 

Propagation Planning Tool: Storify

Kenji Summers, the community manager that works with me on Playground Sessions did a pretty cool thing with Storify today. One of the songs that we teach is "Drops of Jupiter" by Train, so Kenji went out across the web and found people saying quotes from the song and dropped them into the Storify platform.

Then he used the notify button which sent a message to everyone that was used in the recreation of the song. See for yourself:

 

Propagation Planning Tool: Bre.Ad [VIDEO]

If your journey to this article started at Twitter you may have seen a personal billboard from me with the BBH Sprite Team highlighted. Alan Chan, founder and CEO of bre.ad stopped by BBH New York last week to show off his new 'Personal Billboard' technology. Here is the write up that they provided:

Bre.ad lets you create a digital billboard on Facebook and Twitter to promote anything you want -- including your own products, charity, blog, etc. Your followers see your billboard for 5 seconds when they click on links you create using the Bre.ad link shortener.

Bre.ad knows that you share a lot of links. According to Tech Crunch, 25% of all Tweets include a link in it. Piggy-backing on that opportunity, Bre.Ad would like you to create a page for the things that you are interested in - Brands, Causes, etc. 

 

Public Beta opens today June 14th at noon EST. I'm still playing around with it but I can see some real potential for Propgation Planning.

1) High Resolution. The billboard space is clear and crisp.
2) Large Space. Compared to Facebook ads the space is very large.
3) Peer to Peer. Clearly the individual tweeter has sanctioned this ad. 

Let me know what you think?

Twitter Photo Function [Video]

 

Klout Perks Disney Tangled Unwrapping

Last week Klout Perks asked if I wanted to participate in the Disney Tangled promotion. Last night the FedEx man arrived at our house and I had a chance to photograph the unwrapping, which seems to be a process that people do when they receive packages like this from brands.

As you can see the box is clearly marked from Klout. I blocked out my address using iPhoto.

When I opened the box I was surprised to see everything so carefully placed. Each item was taped down so every person would experience the same layout of goodies. The box contained a stuffed animal, t-shirt, silly bands and Musical Score CD with a bunch of songs from Mandy Moore. In the white envelope that everything was attached against was a picture.

The picture had an authentic seal on the back that was numbered 92/5000. This will be the first numbered artwork my daughter has obtained in her life, which is a nice gift for her. All in all I was very impressed with the items that Disney and Klout provided and the quick turn around from their identification, to my acceptance to the box arriving at my doorstep.

In the end my daughter liked the stuffed animal the best (this was the only photo that I could capture in her excitement).

Klout Perks Disney Propagation Planning Example

I had an interesting Tweet waiting for me today from Klout Perks. The tweet read, "@griffinfarley your Klout has earned you a perk - early screening of Tangled, new movie by @DisneyAnimation." I have a near 3 year old that has just recently liked this style of animation so I clicked on the link and filled out the form. I thought this was a great way to reach early adopters for propagation planning campaigns and thought I would share the experience here.

I filled out the form and have an influencer kit being sent in the mail. 

Brand Advocate Value Calculator

Cara Fuggetta, a marketing manager at Zuberance was very nice to send me a white paper that Zuberance wrote back in July on the worth of a Brand Advocate. You can download the white paper here: Download White Paper.

I really enjoyed reading the document and found the Brand Advocate Value Calculator to be extremely interesting to me. This type of math helps validate my prediction that brand managers will either be replaced or managed by community managers, the people who have the pulse on the brand advocates and bring that thinking into business decision making.

You can check out the products that Zuberance has to offer here: www.zuberance.com. Just so you know, this was not a sponsored post... I just like the thinking.

BearHug community management tool [Video]