Propagation Planning

Planning for Transmedia [Presentation]

In April I was invited to go to Hamburg, Germany and talk about account planning and strategic planning for transmedia experiences. I got very sick following that trip and I'm just now getting around to posting it. I'm so sorry for the long delay!

This presentation includes two examples from AXE. One is a cross-media example where the same narrative is put into every media touch point possible. The second one is closer to a true transmedia experience where the narrative changes based on the medium. Soon I will share our AXE Susan Glenn campaign which is our best Transmedia campaign to date. 

Planning for Transmedia from Griffin Farley

 

 

Fringe Planning [Presentation]

This is a presentation that I gave to the Swedish Account Planning Group at the Berghs School of Communication in Stockholm last night. Special thanks goes out to Leon Phang who invited me and all the people that took me out for drinks afterwards.

This was my first time presenting Fringe Planning, it's something that I've been thinking about for the last few weeks but never wrote down until now.

Fringe planning

View more presentations from Griffin Farley.

 

SXSW

Hey Everyone,

I've had a lot of requests to meet up in Ausitn this week for SXSW. Unfortunantly I am not attending the event this year. To be honest I've been very busy at work and the conference was upon me before I could secure a place with the BBH team.

That said we have some amazing people from the office that will be down there. My supervisor Saneel Radia will be there and if you had some cool partnership ideas please get ahold of him. 

Please have some Salt Lick BBQ while you're there and pick up a used Robert Earl Keen CD (Live No. 2 is my favorite) at Waterloo Records across the street from GSD&M. 

 

Speaking in Stockholm

I wanted to let you all know that I will be speaking in Stockholm on April 13th for the Swedish Account Planning Group. I'm really looking forward to visiting Sweden since so many of my co-workers here in New York come from there! 

I'll be speaking about the various differences in strategic planning including account planning, engagement planning and of course propagation planning and how individual planners can think about deliverables in each area.

Boulder Digital Conference Streaming Live

You can watch the live stream today and tomorrow right here:

Watch live video from bdw_live on Justin.tv  

BDW Making Digital Work [Conference]

Image stolen from Faris

I'm speaking at Boulder Digital Works conference here in NYC this Friday. The theme of the conference is making digital work and I think planning has an important role to play in that space. I'll be updating my presentation on Propagation Planning with some new principles, new examples and a more logical reason for the practice. 

Hope to see you all there. If you can't be there the conference will be streamed on Justin.TV so please tune in then. 

As always I'll post the presentation after the conference.

Social Forces in Tampa Bay [Video]

Fly from Social Forces on Vimeo.

This is a shout-out to Social Forces. They are a start-up agency in Tampa Bay that I really like because they find strong partners like Sally Hogshead and do things smart and efficiently. I'm sorry that I missed the party but it was nice to be a part of the big paper airplane!

Carl and Kate have been with me since I started the Propagation Planning Blog and have allowed me to speak at many events in Tampa, which gave me a reason to write presentations on the subject. I was not the most confident speaker but overtime I got better. 

I think they would say that I helped them with questions about running a start up agency... but the truth is, they helped me more. 

Planning-ness 2010 - Brooklyn

Sorry I haven't posted in a few days, we have been very busy the last few weeks. I wanted to share some good news with my readers. On September 30th and October 1st I will be speaking at Planning-ness 2010 in Brooklyn. I believe Planning-ness was created because of the decline in value that agencies got by sending people to the Account Planning Conference. This conference is focused on cultivating skills of strategic planners and making things happen. 

This is the description of my workshop:

How to do propagation planning
Griffin Farkey, BBH/Zag

40+ years ago account planning was developed to inspire consumer-centric creative. 10+ years ago connection planning was developed to lead to more insightful and effective media engagement. Today propagation planning is used to think about the new target audience everyone is talking about: those that see your message through word of mouth/ social media.This workshop will challenge the way we think about communication planning, challenge the way we think about brand management, challenge the definition and measurement of media, challenge how we inspire creative teams, and demonstrate the type of ideas that are truly spreadable.

I hope you can come out and see me speak! You can purchase tickets here: http://planningness.com/buy-tickets/